Most mobile
billboards are dedicated, customized trucks with large, but
narrow, bodies for posting the advertisements. The ad size for
the larger trucks is approximately a "30-sheet" poster size
affixed directly to an aerodynamically-designed vehicle. Some of these
dedicated units offer features such as external sound systems,
FM Radio transmission, illumination, and elevating sign frames. This type of mobile
billboard is the most popular among vendors, and the most
capable in terms of gaining exposure and quick deployment.
Mobile Billboards are often referred to as; billboard trucks,
truck side ads, mobile ads, rolling billboards, sign trucks,
skinny trucks, ad trucks, street blimps, billboards on wheels.
Mobile Billboard Effectiveness
Industry analysts, researchers and trade
representatives have researched the effectiveness of mobile
billboards. Outdoor Advertising Magazine said that outdoor
mobile media billboards have a 97% recall rate, and 96% of
survey respondents thought mobile advertising is more effective
than traditional outdoor advertising. Effectiveness may be more
or less effected by type of vehicle, creative ad design and
written copy.
Mobile
Billboard exposures can serve multiple goals. They’re perfect
for short term special event promotions or sales events. They’re
indispensible for a political candidate running for local
office. They also offer a very quick turnaround with short
lead-time. And most importantly (for a local business) they can
act as a hedge against the affront of national discount brands
competing for market share.
Other Forms of Mobile
Billboards
There are many other forms of outdoor mobile
advertising, which are considered mobile
billboards by some advertising professionals.
One such form is called Wrap advertising: Wrap advertising differs from mobile billboards because wrap advertisements typically envelope an entire vehicle, typically a car or small truck while mobile billboards are large flat surfaces like traditional billboards. Other mobile advertising formats include bicycles, airplane banner towing, mobile billboards on water towed by boats and small trailers pulled by scooters.
Vinyl
Banners
As the outdoor advertising
industry advances in technology
so does the mobile billboard
industry. For many years mobile
billboard companies used paste
up paper posters on the sides of
the trucks. Billboards-2Go was
the first company to utilize
flexible vinyl banners on their
trucks over ten years ago. Now
the standard in the business,
vinyl banners are durable,
reusable, recyclable and the
printed colors may be extremely
vibrant.
Banner
Installation
Many mobile
billboard
companies
implement a
surcharge for
banner
installation.
This is the
physical
placement of the
banners on the
billboard
vehicle.
Billboards-2Go
never charges
their clients
for banner
installs
regardless of
how many changes
the client
needs.
Campaign / Project / Program
Typical Mobile billboards are hired for a specific event such as promoting a brand, retail sale, grand opening or the like. The time that the vehicle is out on the road in the target market is referred to as the "campaign." A campaign may also be referred to as a "project" or "program." A campaign may last from a few days to a few months, depending on the objectives of the client. Usually the longer the campaign there is a sliding scale in rates.
Exclusively-Built Fleet
Mobile billboards come in all shapes and sizes from do-it-yourselfers that slap up a couple of sheets of plywood on a flatbed truck to custom built vehicle costing up to $100,000 and everything else in between. Billboards-2Go only utilizes expensive exclusively-built mobile billboards. All of our vehicles implement "elevating billboard technology." Only billboards-2Go mobile billboards can elevate the sign frame above the truck deck, up to 17 feet high with a simple push of a button ( controlled by the driver in the truck's cab). Our vehicles were designed from engineers in both the automotive and outdoor signage industries to be the ultimate advertising machines.
NOTE: Although we use the finest equipment in this category, our rates are still extremely competitive. By using professional equipment that's well maintained we have a smooth running media business with a competitive edge - thus allowing us to be more cost effective in the marketplace.
GPS Satellite Technology
Mobile billboards are often used for branding purposes and may not be in direct view of the client when a campaign is implemented. For that reason it is imperative that there is a way for program verification and GPS systems fit that bill with flying colors. Many mobile billboard companies still shy away from this technology, but Billboards-2Go has been utilizing a neutral third-party satellite tracking company since 1999.
Billboards-2Go excels in "proof -of-performance." Our clients are thoroughly satisfied that their campaigns have been performed to the highest media industry standards. GPS technology is just another way Billboards-2Go helps their clients to fully appreciate their media buy.
Insertion Order
Used in the advertising industry to buy media time. The Insertion Order spells out the details of the media buy. In mobile billboards it would include rate, number of vehicles, dates of campaign, ad copy description, and other specific terms.
FTP Up Load
File Transfer Protocol (FTP) is a standard network protocol used to exchange and manipulate files over a TCP/IP-based network, such as the Internet. Billboards-2Go has an in-house graphics and production facility to create the mobile billboard banners. Often clients may want to send large files and to do so they use our dedicated FTP site to easily upload their images. Contact our graphics department for details.
Key factors that are a benefit of mobile billboard advertising are as follows:
1) In addition to the large reach potential that is possible through mobile billboard advertising, one of the fundamental strengths of the medium is high frequency. There is considerable evidence available that the cumulative effect of repeated exposures is higher than the effect of a series of individual, isolated exposures associated with other media.
2) Mobile Billboard advertising is typically viewed in a less cluttered environment than most other media. As a result, an individual outdoor ad is more likely to be seen by the viewer unlike what may be the case with other media formats.
3) The locational advantage of mobile billboard advertising is so profound that many local businesses that use mobile billboard advertising do not have alternative media that can provide exposures to their target market.
4) The flexibility of mobile allows for quick response to an advertiser’s media needs when other media may not be available or affordable.
In an era where other media are facing issues relating to clutter and the pressures of getting the message through to consumers, the exposures provided by mobile billboard advertising are more valuable than ever. Because of the ability to deliver a message at the right time and place, recent trends in media favor mobile billboard ads. Media planners should place heavy weight on the value of these exposures in industry valuation and take advantage of this medium if the budget and copy flexibility permit.
Key factors to Billboards-2Go's business sustainability are as follows:
1) Since its origination, Billboards-2Go has witnessed many other mobile billboard companies come and go, but Billboards-2Go is still going strong. The primary reason for our success is our dedication to supplying a quality product to our clients.
2) We own and operate an exclusively built fleet of state-of-the-art mobile billboard trucks that are maintained with the highest of professional standards.
3) We run our own in-house graphics and production facility guaranteeing high quality banner printing, fast turn-around, and creative flexibility.
4) Lastly, our professional streamlined approach to mobile billboard advertising allows us to pass along our savings to our clients by offering very competitive rates.
We know our exclusive patent-pending elevating billboard signs get people's attention and we believe our team of media experts are the best in the business. With our deep knowledge in mobile advertising our clients are assured a successful project. From a one day special event to multi-month product launches, we are dedicated to being your first choice for mobile ad media.
Don't wait to schedule your mobile billboard program. Give us a call today!
TEL 800-772-7539